20 Over 80 Information

80% of AI initiatives won't move your business. We help leadership teams at companies generating $10M–$80M in revenue find the 20% that will, then build them. It's our experience that most companies don't have an AI problem. They have a prioritization problem. New platforms, copilots, and use cases arrive faster than any leadership team can evaluate them. The hard part was never finding an AI idea. It's deciding which few are worth your budget, your team's attention, and your reputation — and which will quietly drain all three without moving the business. We start with the business, not the technology: how you create value, where work slows down, where decisions stall, and where AI can move outcomes your CFO would actually recognize. Our approach has four parts. We identify the real opportunities, not the loudest ones. We prioritize by business impact and speed to results. We build the solution end to end. We measure the outcome in months, not years, so the next decision is made from evidence. We stay accountable past the recommendation. The team that helps you decide what's worth pursuing is the same team that builds, deploys, and measures it. There's no handoff, and no strategy deck that quietly dies in a shared drive. We're not a strategy firm that stops at a roadmap, and we're not a development shop that builds whatever's requested. We work in the space between judgment and execution, alongside leadership teams who are used to making resourceful, high-stakes decisions with finite time and capital. If that's the position you're in, let's talk about what's actually worth building.