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1st90 is the AI-native execution platform for frontline performance. Strategy doesn't fail in the boardroom. It fails at the frontline — where plans meet people, and people revert to old habits. 1st90 fixes that. We embed behavioral science directly into the flow of frontline work, turning strategy into measurable execution through 5-minute daily micro-sessions that build lasting habits without pulling workers off the floor. Powered by our AI-Native platform, Kyper — Kyper Studio, Kyper Shift, and Kyper Dashboard — 1st90 gives COOs, CHROs, L&D leaders, and operations executives a behavioral execution layer that actually works at scale. The results speak for themselves: • 88% average engagement rate • +36% average behavior change • +32% average performance lift Trusted by Kohler, J.Crew, Uber, Guardian Insurance, Lululemon, SAP, and Lockheed Martin — across healthcare, retail, manufacturing, financial services, defense, and government. Ready to close the behavior gap? Visit www.1st90.com to book a demo today. Behavior Change • Microlearning • Leadership Development • Change Management • Learning in the Flow of Work • AI Coaching • ROI Measurement

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Mike Heslin is the Co-Founder and Chief Product Officer of 1st90.

4 people are employed at 1st90.

1st90 is based in San Francisco, California.

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