1/ST is the consumer facing brand of The Stronach Group and powers the company's forward-thinking 1/ST RACING, 1/ST CONTENT, 1/ST TECHNOLOGY, 1/ST EXPERIENCE, and 1/ST PROPERTIES businesses, while advocating for and driving the 1/ST HORSE CARE mission. 1/ST represents The Stronach Group’s continued movement toward redefining Thoroughbred horse racing and the ecosystem that drives it. 1/ST RACING drives the best-in-class horse racing operations at the company’s premier racetracks and training centers including: Santa Anita Park, Golden Gate Fields and San Luis Rey Downs (California); Gulfstream Park – home of the Pegasus World Cup Championship Invitational Series, Gulfstream Park West and Palm Meadows Thoroughbred Training Center (Florida); the Maryland Jockey Club at Laurel Park, Pimlico Race Course - home of the legendary Preakness Stakes, Rosecroft Raceway and Bowie Training Center (Maryland). 1/ST CONTENT is the newly formed operating group for all of 1/ST’s media and content companies including: Monarch Content Management, Elite, GWS and XBTV. 1/ST TECHNOLOGY is horse racing’s largest racing and gaming technology company offering world-class products via its AmTote, Xpressbet, 1/ST BET, XB SELECT, XB NET, PariMAX, and Betmix brands. 1/ST EXPERIENCE blends the worlds of sports, entertainment and hospitality by delivering uniquely curated events such as InfieldFest and Pegasus LIV Stretch Village. 1/ST PROPERTIES is responsible for the development of the company’s live, work and play communities surrounding its racing venues including: The Village at Gulfstream Park (Florida) and Paddock Pointe (Maryland). As the advocate for critical industry reforms and by making meaningful investments into aftercare programs for retired horses and jockeys, 1/ST HORSE CARE represents The Stronach Group’s commitment to achieving the highest level of horse and rider care and safety standards in Thoroughbred horse racing on and off the track.
| Website | https://1st.com/ |
| Revenue | $43.5 million |
| Employees | 36 (20 on RocketReach) |
| Address | 901 S Federal Hwy, Hallandale Beach, Florida 33009, US |
| Industry | Entertainment Providers |
| Keywords | Animal Welfare, Horse Care, Horse Racing, Live Racing, Venue Management, Racing Events, Event Management, Sports Entertainment, Sports Media, Sports Marketing, Equestrian Sports, Experiential Events, Thoroughbred Racing, Premium Experiences, Gaming Technology, Content Creation, Sports Technology, Digital Content, Data Analytics, Betting Technology |
| Competitors | Harrah's Cherokee Casino Resort, MGM Resorts International, DraftKings Inc., Penn National Gaming and Hollywood Casinos, Delaware North, Boyd Gaming, FOX Bet Super 6, Churchill Downs Incorporated, Genting Berhad, The Stronach Group +30 more (view full list) |
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The 1/ST annual revenue was $43.5 million in 2026.
Aidan Butler is the CEO of 1/ST.
20 people are employed at 1/ST.
1/ST is based in Hallandale Beach, Florida.