1ST Bio Competitors

In 2015, Cassandra Curtis founded Once Upon a Farm along with co-founder Ari Raz to create more nutritious, convenient, and delicious baby food options for her daughter that weren’t available in her local supermarket. After creating her own recipes and selling the first cold-pressed organic baby food at retail—she joined forces with industry legend and former Annie’s CEO John Foraker and actress, philanthropist, and mom of 3, Jennifer Garner, to create the next generation childhood nutrition company. We are now sold in more than 25,000 stores nationwide and online with a growing product portfolio of organic, farm-fresh snacks and meals for babies and big kids!

Little Spoon is on a mission to make parents' lives easier and kids healthier. Pioneering a new era of kids food, Little Spoon was built to meet the needs and standards of the modern parent by delivering uncompromising quality and time-saving convenience. From first bites to big kid years, Little Spoon’s rigorous ingredient sourcing, product testing, and format innovation take the stress away from fueling your kids without sacrificing peace of mind. Since launching nationally with the first fresh baby food in 2017, Little Spoon has quickly become America’s #1 online baby and kids food company, having delivered more than 70 million meals to families across the US. Their award-winning product lineup, which consists of 100+ products available exclusively at LittleSpoon.com, includes their signature Babyblends, Biteables, Plates, Lunchers, Smoothies, and YoGos, along with a range of snacks and other products. Learn more at LittleSpoon.com.

At Nurture Life, our mission is to deliver a healthier world through better nutrition for kids. As a parent-led kids’ food brand, we create nutritionally balanced meals and snacks designed to support every stage of childhood—from babies and toddlers to big kids. Our chef-crafted recipes are built to delight growing palates while meeting the high standards parents expect, with every meal thoughtfully designed by registered dietitians and child nutrition experts. We believe convenience shouldn’t come at the expense of nutrition. That’s why we focus on real ingredients, veggie-packed recipes and balanced nutrition to help families build healthy habits from the very beginning. What started as a direct-to-consumer meal service has grown into a broader mission to transform how families feed their kids. Today, Nurture Life offers ready-to-enjoy meals delivered directly to families’ doors as well as frozen meals and finger foods designed to bring healthier options to the kids’ frozen aisle. We’re proud to serve millions of meals to families across the United States and are working every day to make it easier for parents to raise healthy eaters.