1&O Information

1&O is a marketing strategy agency built on behavioural science. We work with ambitious B2B and D2C brands, established businesses with little or no social presence, and high ticket sellers generating leads online. Our proprietary MAPS Framework runs on every engagement. We map founder and buyer psychology, define the audience by behaviour rather than demographics, position the brand inside the buyer's world and build strategy that is tested and improved every month against targets set with you. Most brands come to us for the full engine: strategy, content, production, social media, paid advertising, lead generation and revenue tracking, held together as one system rather than separate deliverables. Others come to us for a specific piece of it. Brand strategy and consulting. Campaign development. Commercial production and shoots. AI generated video and motion graphics. Packaging and design. Influencer collaboration. Where a brand has its own strategist and needs execution, we quote per piece and deliver to brief. Founded in Mumbai in 2020, we have grown at 160% CAGR over five years using the same methods we use for our clients. We work with a small number of clients at a time, because that is the only way to do justice to each one.