17BTC Information

SCALING REVENUE & NAVIGATING MARKET ENTRY: MY CORE FOCUS AREAS Many SaaS and Fintech businesses hit a ceiling where "what got you here won't get you there." Whether it’s a leadership gap, a challenging new market entry, or untapped partnership potential, I help companies navigate these transition points to unlock sustainable growth. Here is how I’m currently partnering with leadership teams: FRACTIONAL SALES & CRO LEADERSHIP The Problem Revenue has stalled, execution is inconsistent, or you’re missing that senior commercial lens. The Solution I step in as a fractional CRO/Sales Lead to stabilize your pipeline, sharpen GTM execution, and work alongside the CEO to steer enterprise deal strategies. ANZ MARKET EXPANSION The Problem You’re an international player looking at Australia and New Zealand, but you're struggling with local positioning and early traction. The Solution I design and execute practical ANZ GTM plans from enterprise targeting to partner-led expansion leveraging deep local market expertise. STRATEGIC PARTNERSHIPS & ALLIANCES The Problem You have partnerships on paper, but they aren't driving actual revenue. The Solution I identify the right ecosystem partners, structure the commercial models, and drive joint GTM execution to turn "alliances" into a primary growth lever. MEDIA & PUBLISHING TECH ADVISORY The Problem Navigating a messy vendor landscape while trying to modernize your tech stack. The Solution Specialized advisory on platform strategy, vendor selection, and contract negotiation across data, subscriptions, and monetization platforms. THE GOAL To take the "complex" out of commercial growth and provide the senior leadership needed to move the needle without the full-time overhead. Are you facing a growth bottleneck or looking to land in ANZ? Let’s connect