12WBT Information

Founded by Michelle Bridges, one of Australia’s most recognised health and fitness experts, 12WBT (12 Week Body Transformation) has helped transform the lives of over half a million Australians since 2010. We’re more than just a fitness program. 12WBT combines expert-designed training plans, nutrition guidance, mindset coaching, and a supportive online community to create lasting change. Our mission is simple: to empower everyday people with the tools, knowledge and motivation to live healthier, stronger, more confident lives. Over the years, 12WBT has evolved to meet people where they are — whether that’s beginners starting their health journey, parents juggling busy schedules, or those looking to regain control of their wellbeing in midlife. From our pioneering online fitness programs to our specialised offerings like The Perimenopause Method and The Menopause Method, we’re committed to supporting every stage of life with science-backed, sustainable solutions. Our impact speaks for itself: thousands of success stories, a vibrant member community, and measurable results that last well beyond 12 weeks. At 12WBT, we believe in progress, not perfection. We start together, finish together — and transform together. 12WBT uses a unique combination of online coaching, nutrition, mindset and exercise plans to help members take back control of their weight and their lives. As testament to this, since launch in 2010, 12WBT members have lost nearly 2,000,000 kilograms combined. 12WBT's no nonsense approach to health and wellbeing has led to a five star rating from BigPond Money, outranking Weight Watchers, Jenny Craig, Lite n' Easy and Tony Ferguson. With a track record of innovation, over 830,000 Facebook fans and 1.4 million site visits each month, 12WBT is a proven leader in the industry.