11:11 Media Information

11:11 Media is a global entertainment and lifestyle company at the center of culture, powered by one of the most influential icons of our time - Paris Hilton. We operate at the intersection of content, commerce and community, turning cultural relevance into measurable business impact through our proprietary flywheel. From film, TV, and music to consumer products, brand partnerships and digital innovation, we build and scale IP that drives both conversation and conversion. With $4B+ in product sales, partnerships delivering up to 20x ROI, and $13B in earned media value in 2025, 11:11 Media is redefining how brands connect with modern audiences. More than a media company, we are a cultural engine - creating viral moments, shaping trends, and building enduring brands through storytelling, experiences and products. Founded in 2021 by Paris Hilton (Chairwoman & CEO) and Bruce Gersh (President & COO).