10K Studio Information

We are a brand strategy and design studio based in Gothenburg, Sweden. Founded in 2012, we work with companies navigating transformation — in consumer goods, industrial design, medtech, and beyond. From established global brands to companies building their identity from the ground up. Our work begins outside the brand. We look at market shifts, cultural currents, and where real opportunity exists. Then we turn inward — to the character of the organization, where it is coherent, where it is not. From that understanding we build brand strategy that functions as an operating logic — grounded in clarity, built for relevance, and designed to own a position, not just occupy one. The kind of work that takes courage to commit to, and creates momentum when you do. We work across brand strategy, visual identity, product design, packaging design, retail and exhibition design — from initial strategy to complete expression across every dimension a brand inhabits. Our process integrates proven models and frameworks with hands-on craft. Our clients range from Elektron, Gustavsberg, Nuo Athletics and Smart Eye to Volvo Group, BMW Motorrad, Bajaj and Mercedes-Benz.