100Proof Information

100Proof is the On-Premise sales and marketing arm of Liquid Mix. We are experts in the On-Premise, adding value to both customers and suppliers by delivering a customer-focused product range, best-in-class service and channel-specific insights. We partner with like-minded suppliers to provide the world’s best drinks products – spirits, liqueurs, beer, wine and mixers – along with tailored growth solutions to bars, restaurants, hotels, clubs and pubs. Our mission is to inspire the West Australian drinks industry to build our best food and drink culture. We are entrenched in the drinks industry, and what’s on-trend and have the knowledge and expertise to help you stay competitive and relevant and optimise your beverage sales. We work across a range of key supplier partners to deliver compelling category-focused solutions. Whether it’s writing a wine list or coming up with a craft beer solution, our team are here being on hand to assist.