09STATES Information

09STATES proposes the “Startup Integrator,” a new model for innovation tailored to Japanese culture. It systematically creates new ventures by combining existing technologies, services, distribution channels, and regional assets with diverse, unconventional elements. Expanding the Base Before aiming for unicorns, we increase the number of new ventures. By launching businesses within existing companies, we lower barriers to entry and address Japan’s structural challenges—low startup rates, limited talent mobility, and risk aversion—through a more accessible entrepreneurship model. Regional Revitalization Partnering with local SMEs helps drive both business growth and regional economic renewal. This grounded approach plants seeds of innovation in rural areas, contributing to sustainable, decentralized development. Innovation Within Employment Employees can pursue new challenges without quitting their jobs. By enabling internal ventures, professionals maintain stable employment while stepping into entrepreneurial roles—opening realistic, low-risk paths for experienced talent. Leveraging Experienced Talent Unlike traditional startups that rely on speed and vision, this model empowers seasoned professionals to lead practical, field-driven innovation—boosting success rates and grounding new ventures in real-world expertise. Multi-Stage Scaling We adopt a Japanese-style growth model that avoids burning massive capital. Starting small, growing steadily into SMEs, and then scaling toward startup and unicorn status, this multi-stage approach aligns with Japan’s cultural and economic realities.