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At Betfair, we play things our way. We’re always ready to explore. Always innovating. Always doing things differently. Always challenging the status quo. Whatever we do, we love doing it. Our business was born to create a fairer betting marketplace. One that disrupted an entire industry and put customers in control. Today, we’re the worlds biggest online betting exchange. We’re one of the top 75 most valuable brands in the uk. We’re part of Flutter UK&I, one of Time100’s most influential companies. And our sports betting and gaming products offers players more ways to bet and more ways to win. We got here by bringing brilliant ideas to life. By understanding that we’re at our best when we work together as one team. By listening to what everyone needs and keeping things fair - not just for our millions of customers, but for our people, too. And by playing to win and always trying to be better than we were yesterday.

Every day millions of sports fans enjoy using Sofascore, one of the best sports platforms in the world. Sofascore has everything a sports fan needs – the fastest live score and super-detailed statistics for 25 sports. However, our relentless enthusiasm for sports and technology has spilled into things much more sophisticated. It is our unique products such as Sofascore Ratings, Heatmaps, Shotmaps, Attack Momentum and Attribute Overview that set us apart from the rest – and are the key factor that helped us reach 35 million monthly active users. Created by our constant drive to translate raw data into appealing and intuitive insights, these products represent graphical summaries of key football statistics. They are our answer to the needs of a modern, informed sports fan who wants much more than scores – but wants it fast. We believe that what got us here will take us much further too; acting on our endless drive for sports and technology and reacting on every single piece of users’ feedback. Because, although we created Sofascore, we are but a tiny fragment of the huge Sofascore community. With that in mind – we push on!

Odds Shark is your one-stop shop for picks, odds, betting news and trends a resource for fans, bettors and media outlets looking for wagering information on all the sports and pop culture events you could want.