Zeder Group - Your in-house Business Partner Information

Zeder Group helps founders, CEOs and leadership teams make important hires as their businesses grow. Since 2010, we have helped companies across the Middle East, Africa and beyond find, assess and hire senior, professional and specialist talent. We focus on Executive Search, Recruitment and Assessment, working closely with growing businesses where key hiring decisions sit with the founder, CEO or leadership team. Our approach starts with the business, not the CV: what the role must deliver, where it sits in the business, and whether a candidate can succeed at the stage the company has reached. For many years, Zeder combined recruitment with an advisory and transformation practice led by its founder, Sadek El Assaad. That work helped shape the thinking behind Heavy Growth and Business Fitness Standard. Today, the paths are separate, and Sadek's work with founders and leadership teams continues through Business Fitness.