WPAi Information

Since 1998, WPA Intelligence has been a leading provider of survey research, predictive analytics and technology for corporations, educational institutions, public affairs programs, non-profits and campaigns from President to Governor, U.S. Senate, and local elections in all 50 states and multiple foreign countries. In the 2017-2018 cycle, WPAi's polling and data plotted the course for multiple winning Senate, Governor's races and House campaigns. WPAi's data and analytics continue to lead the industry. In the 2016 Republican primary for president, arguably the most unprecedented presidential contest by way of turnout and political environment volatility, WPAi accurately projected turnout and the ballot score in 42 states through the use of advanced, predictive analytics. In 2018 our predictive analytics tools were a key element of the RNC Voter Scores program and predicted the margins in numerous races with unmatched accuracy. In 2019 WPAi launched a corresponding digital practice providing clients the ability to take insights further through online persuasion and mobilization advertising. This is an offering through which WPAi is uniquely adept, able to assist with the development and deployment of data models to ensure full quality control of any executed program. By integrating opinion research, data analytics, digital strategy and placement, WPAi provides clients with an end-to-end campaign approach. WPAi has been nationally recognized for providing cutting edge intelligence to help our clients win. The American Association of Political Consultants (AAPC) awarded WPAi "Pollies" for our Predictive Analytics and Adaptive Sampling techniques and our groundbreaking data-focused social media application "Leonardo. In addition, WPAi received a "Reed Award" for building the most expansive, optimized field program in GOP politics on behalf of Abbott for Governor in 2018.