Word Architect Information

Most thought-leadership books fail before a single chapter is written. Not because the writing is bad, but because there's no real argument underneath it. Most busy founders, CEOs, consultants, health practitioners and subject experts have 15 great ideas, three frameworks they’ve half named and no idea which one is the spine of the book. They often have real expertise but no time to shape it into a book that works. Karen McCreadie, Director of Word Architect, has spent 25+ years and 100+ non-fiction books solving exactly that problem — across multiple genres including change management, leadership, health, personal development, wealth creation, investing, property, politics, sports psychology, big data and AI. Her work includes international and Amazon bestsellers published by John Wiley & Sons, Kogan Page, Hodder & Stoughton, Allen & Unwin and Financial Times Publishing. Karen holds a Bachelor of Business and worked in marketing before ghostwriting, and brings that commercial instinct to every book so it works as a business development tool, not just a personal milestone. She's also Scottish and pathologically frugal, so only pays for one LinkedIn Premium membership — find the fuller profile here: https://www.linkedin.com/in/karenmccreadie/