In 1987, the largest language school franchise in the world was born in Campinas (SP).From a single school, began the construction of a great system that has already crossed the borders of our country.With an entirely new methodology, Wizard, investing in courses to meet the needs of each student, prepares them to take full advantage of their learning.Wizard, always looking to increase their student's abilities, continues to be the main network of language schools in Brazil. With over 2000 units and growing, Wizard has schools in the United States, Japan, Mexico, Ireland, Colombia, Guatemala, Paraguay, Costa Rica, China and Panama.Courses are offered in eight languages (English, Spanish, French, Italian, German, Portuguese for foreigners, Japanese and Chinese), and English in Braille, which Wizard pioneered in Brazil. It is also the first to use the international certification, TOEIC, as a teaching model. Using the franchise model, Wizard schools are an excellent opportunity for those who want to invest in a new business. Beyond having a teaching method that is simple and easy to manage by the franchisee, the network provides the entrepreneur the necessary support for development, such as property organization and marketing support. In addition, they constantly invest in training their franchisees and their teachers through specific trainings, conventions, conferences and initiatives such as MBA Wizard and the Wizard TV, a 24-hour business channel offered to franchisees.
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The Wizard by Pearson annual revenue was $78 million in 2026.
Debbie Randolph is the CEO of Wizard by Pearson.
2,944 people are employed at Wizard by Pearson.
Wizard by Pearson is based in São Paulo, State of São Paulo.
The NAICS codes for Wizard by Pearson are [611, 6113, 61131, 61, 611310].
The SIC codes for Wizard by Pearson are [82, 822].