Value Inspiration Information

Your product's better. Your win rate says otherwise. You lose deals you should win. From the inside it's hard to see why, let alone put it into words. So your story stays vague. And vague never wins. You know the moments: ∙ You hear about a deal after it's been decided, and you were never in it ∙ A prospect says "you're expensive", because they have no idea why they'd choose you ∙ Your rep says: "They went with the other guys. They even admitted we're technically better." ∙ Your board expects growth, and you don't trust your own forecast Look at your win rate. That's your remarkability score. The good news: the gap to 100% is yours to take. ◾ WHAT I DO I find the one thing that makes you the obvious choice. The thing you've gone blind to, because you're in it every day. Then I build it into the foundation everything else runs on. And I stay until your revenue proves it works. No fixed scope. No slides that die in a drawer. My fee is tied to your results. ◾ WHAT CEOs TELL ME, SIX TO NINE MONTHS IN Deals that took nine months take three. Win rates double. Deal sizes grow 40% and more. Same product, same team. The discounting stops too. But you'll know the real shift has happened when competitors back off the moment they see you're in the deal. ◾ IS THIS FOR YOU? Yes, if you run a sales-led software scaleup past €5M ARR, growth has stalled, there's a board or a PE owner waiting on numbers you're not on track to hit, and nobody in your company gives the same answer to "why us". No, if you're cutting costs or prepping an exit, still looking for product-market fit, product-led instead of sales-led, or you think a positioning document will fix it. If your product's better but your win rate says otherwise, start with my daily reflection. Five minutes each morning, and you'll start seeing your own patterns. https://valueinspiration.com/daily