Our story began when two kids asked a simple question: Why does everything that tastes so good have to have so much junk? They set out to prove that unbelievably delicious chocolate snacks could be made with real, simple ingredients and way less sugar. In doing so, they sent a bold message to the whole category: do better. More than a decade later, that same ambitious spirit still drives Unreal. What started as a simple question grew into a much larger vision: to create a world where all food is 100% real. Today, we’re proudly raising the bar for snacking in over 35,000 stores including Target, Whole Foods Market, Costco, Sprouts, Kroger, and Publix, as well as online through Amazon, Thrive Market, and at unrealsnacks.com. Our small, hungry team is growing and excited to meet new people who share our same vision. Interested in joining us? Check out our open positions.
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The Unreal Snacks annual revenue was $16.9 million in 2026.
Kevin McCarthy is the CEO of Unreal Snacks.
74 people are employed at Unreal Snacks.
Unreal Snacks is based in Boston, Massachusetts.
The NAICS codes for Unreal Snacks are [722, 72].
The SIC codes for Unreal Snacks are [20, 58].