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Whether it’s a free sample at Costco or a free trial for a software application, businesses that let people try before they buy, sell more and grow faster. And it’s not just my opinion… - A freemium product helped Dropbox acquire over 500 million users. - A free trial helped Ahrefs grow to 40M ARR with just 40 employees. When it comes to subscription businesses, leveraging a free-trial or freemium model can give you a serious competitive advantage. You can significantly reduce your customer acquisition costs (CAC), scale globally fast, shorten sales cycles, and help more customers. My goal for this book is twofold. First, I want to help SaaS leaders, like yourself, to decide if product-led growth is right for you. Second, I want to share what it really takes to launch and maintain a world-class product-led go-to-market strategy. If that sounds up your alley, make sure to preorder the book at productledbook.com