The Ra.Sa Initiative Information

RaSa in sanskrit denotes an essential mental state and is the dominant emotional theme of a work of art or the primary feeling that is evoked in the person that views, reads or hears such a work. Ra.Sa in Egyptian is a representation of the Sun God "Ra" and Sa represents "protection". Ra.Sa when shown in "hieroglyphic signs" would symbolise "Under protection of Ra - the sun god". The Ra.Sa initiative is to share our passions for interpreting the environment with visual media. Mission Our aim is to capture and share glimpses of our surrounding through all the 9 rasas or bhavas : Love, Laughter, Fury, Compassion, Disgust, Horror, Heroism, Amazement and Silence. With the protection of the Sun God Ra, we also aim to provide our support and protection to our environment and earth. Organisation The Ra.Sa Initiative comprises of 3 distinct divisions 1. The Digital Ra.Sa - An online branding, marketing and PR agency 2. The Visual Ra.Sa - Aiming to embark on visual projects and creating/ weaving stories using photo, video and new media 3. The Social Ra.Sa - An attempt to work on projects that will benefit humanity and the environment.