Subsets is the leading lifecycle growth platform for consumer subscription teams. We are building the AI layer that unifies and powers the existing growth stack, enabling teams to automate and scale lifecycle experimentation, orchestrate personalized user journeys, and measure impact across retention, engagement, and LTV without engineering support. Trusted by consumer subscription businesses like The Atlantic, NBCUniversal, Daily Mail, Matas Group, and Hearst. Subsets has raised $6.4m and launched out of Y Combinator’s Summer 2023 batch in San Francisco, and is now based in Copenhagen and New York City.
| Website | https://www.subsets.com/ |
| Employees | 12 (5 on RocketReach) |
| Founded | 2023 |
| Industry | Software Development |
| Keywords | Customer Lifetime Value, Revenue Optimization, Customer Retention, Audience Segmentation, Ai-Driven Insights, Churn Reduction, Predictive Analytics, Subscription Analytics, Data-Driven Marketing, Growth Marketing, Media Analytics, Subscriber Engagement, Experimentation Platform, Marketing Automation, Media Subscription, Subscription Business, Subscription Management |
| Competitors | Microsoft, Atlassian, monday.com, Asana, Wrike, Airtable, Trello, ClickUp, Todoist, backpackr +39 more (view full list) |
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Nikolai Neldeberg is the Co-Founder, COO of Subsets (YC S23).
5 people are employed at Subsets (YC S23).
Top Subsets (YC S23) Employees
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Nikolai Neldeberg
Co-Founder, COO at Subsets (YC S23)
Copenhagen, DK21 -
Martin Johnsen
Co-Founder and CEO at Subsets (YC S23)
Copenhagen, DK1
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