Rakt på Information

In Swedish “Rakt på” translates to “Straight on / Straight to work” and this is the way we like it! Rakt på work to the KISS principle (Keep It Simple Stupid!). This means making things easier and clearer rather than complicating them. We don’t make promises we can’t deliver. Instead, we work with you to suit your needs, so that all is agreed on before we start and the work flow begins. We live in an information age where you have an extremely short time to capture the attention of your audience. That makes it vital to work with a clear message and get it across fast. We constantly use new methods and channels to reach different audiences, especially young people. The team at Rakt på is a diverse one – some have been in the industry for a long time and have a solid traditional marketing background. Some have have joined in more recent years ago, bringing with them new and different ideas on design and technology. With this as a platform we believe we can offer our clients the best – something old, something new and something orange! Above all, we are open to and curious about what’s new. We find it exciting. We place great emphasis on the design medium, but content must never suffer. We are the only advertising agency in Sweden that is a member of the international network of independent agencies – AMIN, a proactive network represented in 16 countries.