Prismana Information

Prismana is an online lead attribution and ROI calculation platform built from the ground up to help businesses measure the efficacy of their efforts. To put this more simply, Prismana was created to be an easy, cost effective solution to a problem plaguing businesses since they started using the internet to do business: Are our efforts driving business? Prismana is different. It marries homegrown call tracking with lead capture. Something that makes Prismana special is that, unlike other solutions out there, it actively displays calls to action that creates data naturally taken in by your existing systems to allow you to measure your success. It actions your site to help those systems work better. Prismana is predicated on the following three things: Simplicity If it’s hard to implement or use it stands to reason that you won’t use it. Prismana takes about 15 minutes to implement once you have all the ingredients in place. Those ingredients consist of dedicated phone numbers, emails, contact forms, or any other means by which your customers can touch your company. Non-disruption Prismana doesn’t require you to change anything about your business. If you like your email, phone and CRM systems, we don’t see a reason to stop using them. As long as you have the right process in place, Prismana will ensure that every customer for every channel you are measuring finds their way to the right place. Cost Effectiveness Something that frustrates businesses is that usage based solutions are expensive and they continue to get more expensive as your business grows. That’s not how things should work. Call tracking sometimes sounds like a great plug-and-play solution but those minutes add up. Lead capture solutions tend to get more expensive as your traffic goes up or the number of leads you capture increases. Prismana is one flat fee – period.