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Here at 1st Choice Lending we are trained, and qualified advisors who help homeowners become debt free, build wealth and reach their life dreams more quickly by implementing intelligent mortgage, cash flow and home equity strategies. Mortgage Advisors help homeowners use their mortgages to minimize interest expense, maximize savings and build wealth in the fastest and safest way possible. By managing their clients’ mortgages over the long term, rather than focusing on the one-time sale of a mortgage loan, Mortgage Advisors® help their clients make smart choices in managing and optimizing their home equity. By assisting clients in reworking their debt and equity structure, Mortgage Planners® ultimately help their clients reach their financial goals sooner and with greater security.

1st Choice Lending Questions

The 1st Choice Lending annual revenue was $6.5 million in 2026.

Choice Lending is the President of 1st Choice Lending.

20 people are employed at 1st Choice Lending.

1st Choice Lending is based in San Fernando, California.

The NAICS codes for 1st Choice Lending are [52231, 5223, 522, 52].

The SIC codes for 1st Choice Lending are [61, 616, 62, 621].

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