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Practice & Potential is an edtech company that works with K-12 students. We want to help all humans live a vibrant, authentic, fulfilling life through having personal, creative, and financial agency. We imagine a world where everyone has the ability to choose between diverse options for school, work, and life to live a life most aligned with their strengths, values, and passions. We help people achieve financial and personal agency through comprehensive instruction for skills that will never go out of style—even in the era of AI. These skills include tolerance for productive struggle, tolerance for ambiguity, hypothesis-driven thinking, executive function, decomposing problems, and metacognitive awareness. While we use traditional curricular topics to facilitate instruction - such as Python, or Calculus - our emphasis is on the higher order skills of how we learn, rather than just what is learned.

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