Property managers want a better way to attract and retain great renters. Renters want their rent — their largest monthly expense — to actually pay them back. Piñata is the resident loyalty platform built for both. We help property managers increase on-time rent payments, reduce turnover, and win quality renters through automated credit reporting and a built-in rewards program, at a fraction of the cost of a traditional amenity. Piñata is used by 2,000+ property management companies and 1M+ renters nationwide, with $2.2B in rent payments rewarded to date. What's included: Credit Engine™ automatically reports on-time rent payments to Experian, Equifax and TransUnion every month with zero manual work for your team — residents see a 40-60 point average credit score increase. A built-in monthly Rewards Program pays residents automatically in gift cards, home essentials and curated lifestyle products, worth $125+ per renter annually, with no lift required from your staff. Custom Resident Incentives reward the specific behaviors that matter to your property: early lease renewals, referrals, maintenance requests, surveys and reviews, set up in minutes, no spreadsheets required. The results: 72% renter engagement, a 15% increase in on-time rent payments, and an 18% average increase in positive property ratings. For renters, Piñata means building credit on a payment they're already making, with free 24-month back-reporting, real-time score monitoring, and a deals marketplace worth $1,000+ in yearly savings, starting at just $5/month. Option: Master Policy Renters Insurance to cover all of your participating doors.
| Website | https://www.pinata.ai/loyaltyprogram/ |
| Revenue | $1 million |
| Employees | 34 (25 on RocketReach) |
| Founded | 2019 |
| Phone | +1 630-451-9974 |
| Technologies | |
| Industry | Software Development, Real Estate, Real Estate Services (B2C), Business/Productivity Software |
| Keywords | Lease Management, Property Tech, Property Management Software, Tenant Retention, Resident Engagement, Leasing Automation, Resident Portal, Credit Building, Rent Reporting, Financial Wellness, Online Rent Payment, Multifamily Housing, Tenant Screening, Apartment Amenities, Housing Solutions, Affordable Housing |
| Competitors | Clover, Yotpo, Punchh, LoyaltyLion, Smile.io, SnowShoe:Loyalti, TapMango, Zinrelo, Gleam.io, S Loyalty +28 more (view full list) |
| SIC | SIC Code 6153 Companies, SIC Code 615 Companies, SIC Code 61 Companies |
| NAICS | NAICS Code 52 Companies, NAICS Code 53 Companies, NAICS Code 531 Companies |
Looking for a particular Piñata Rent employee's phone or email?
The Piñata Rent annual revenue was $1 million in 2026.
Lily Liu is the CEO of Piñata Rent.
25 people are employed at Piñata Rent.
Piñata Rent is based in New York, New York.
The NAICS codes for Piñata Rent are [52, 53, 531].
The SIC codes for Piñata Rent are [6153, 615, 61].