Greater Area Location
Southport, Connecticut, United States
Greater Area Work
- 2020 - now Senior Vice President Client Service @ Kantar Millward Brown
- 1997 - now Adjunct Professor: Marketing @ Fairfield University
- 1991 - now Senior Vice President: Analytics @ Kantar Millward Brown
- 1991 - 1992 Director, Global Advertising Research @ The Coca-Cola Company
- 1983 - 1990 Senior Vice President Director Research @ Lowe Marschalk
- 1983 - 1990 Senior Vice President Director Research @ Lowe Marshalk
- 1974 - 1981 Associate Research Director @ SSC&B Lintas
Greater Area Education
- University of the Witwatersrand1969 - 1974
Greater Area Skills
- Consumer Behaviour
- Advertising Research
- Marketing Research
- Quantitative Research
- Customer Insight
- Brand Equity
- Analytics
- Questionnaire Design
- Focus Groups
- Segmentation
Greater Area Summary
Greater Area, based in Southport, Connecticut, United States, is currently a Senior Vice President Client Service at Millward Brown. Greater Area brings experience from previous roles at Fairfield University, Millward Brown, The Coca-Cola Company and Lowe Marschalk. Greater Area holds a 1969 - 1974 University of the Witwatersrand. With a robust skill set that includes Consumer Behaviour, Advertising Research, Marketing Research, Quantitative Research, Customer Insight and more. Greater Area has 1 emails on RocketReach.
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