Pause Solutions Information

Pause Solutions enhances the video viewing experience by providing measurable user engagement and serving a greater depth of information unattainable in traditional video. At Pause Solutions, we understand that people want what they want, when they want it. Understanding this simple, but fundamental principle of human behavior should affect how we communicate and how we conduct business. Many businesses have made significant investments in e-commerce, video and online advertising, but have yet to combine them into one integrated marketing solution. Adopting Pause Solutions maximizes the effectiveness of product placement marketing within online video by linking a direct sales opportunity to the featured products viewers see in each video. Emotional Impact Consumer's purchasing decisions include both emotional and intellectual components. Currently, search-based online commerce focuses primarily on the intellectual component. Because consumers are highly engaged when they choose to view videos that are both interesting and entertaining to them, the emotional drivers of a purchasing decision are very strong. Marketing Metrics Pause Solutions also allows the hosting site to directly observe consumer behavior and measure the effectiveness of marketing programs. The video host will know how many times a consumer pauses a video, which overlay panel they selected, how the consumer searched for additional information, and if they took action. Right message. Right time. What you say is important. But when you say it will determine the impact. Your message will fall on deaf ears if your audience is not ready to listen. Deliver exactly what you want to say, when your audience wants it most, after they ask. Because the viewers choose what they want to see and how to interact, the emotional drivers of the decision are very strong. The opportunity to obtain more information and take immediate action enhances the video experience.