OnYourMarkCo Information

When a major shift hits, a merger, a rebrand, a new direction, the strategy may be sound but the message starts to drift. Teams interpret it differently. Leaders over-explain. Employees fill in the gaps. That's where I come in. I find the story at the center of high-stakes change and build the language that holds across teams, levels, and time zones. Not just in decks, but in real conversations, in meetings, in the moments where people decide what they believe and what they do next. I write the version that holds across functions. Comms, HR, brand, legal. So the message doesn't get quietly rewritten five times on its way through the building. This is focused, high-trust work. Often confidential. Always specific to what the change actually needs. 𝐇𝐨𝐰 𝐰𝐞 𝐰𝐨𝐫𝐤 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐖𝐨𝐫𝐤𝐢𝐧𝐠 𝐒𝐞𝐬𝐬𝐢𝐨𝐧 A paid, focused session to assess the situation and define the next move. The clean alternative to picking my brain. 𝐁𝐫𝐚𝐧𝐝 𝐕𝐨𝐢𝐜𝐞 & 𝐂𝐡𝐚𝐧𝐠𝐞 𝐀𝐮𝐝𝐢𝐭 A clear read on where the message is breaking, with evidence, and what to do about it. 𝐂𝐡𝐚𝐧𝐠𝐞 𝐍𝐚𝐫𝐫𝐚𝐭𝐢𝐯𝐞 𝐒𝐩𝐫𝐢𝐧𝐭 The central idea, message architecture, and leadership language for one initiative or team. Eight to twelve weeks, scoped to the size of the change. 𝐋𝐚𝐮𝐧𝐜𝐡 𝐀𝐝𝐯𝐢𝐬𝐨𝐫𝐲 Ongoing support to make sure the message works in the real world, not just in a deck. 𝐖𝐡𝐨 𝐜𝐚𝐥𝐥𝐬: VP-level leaders inside large organizations. Close enough to implementation to see where the story breaks down. Senior enough to change it. Most work involves mergers, rebrands, rollouts, and major identity shifts. If big change needs to land cleanly, let's chat about it. Meg@OnYourMarkCo.com