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At youtheory, we’re on a mission to inspire wellness in all. We are a Southern California-based wellness brand and one of the original collagen supplement pioneers. We combine premium ingredients, science-backed formulations, and a lifestyle mindset to help people look, feel, and live their best at every stage of life. Youtheory was founded in 2010 and joined the Jamieson Wellness family in 2022. We are headquartered in Irvine, California, and have a growing global presence in Canada, Asia, Europe, and beyond.

Youtheory Questions

The Youtheory annual revenue was $28.9 million in 2026.

Darren Rude is the CEO of Youtheory.

36 people are employed at Youtheory.

Youtheory is based in Irvine, California.

The NAICS codes for Youtheory are [325, 3254, 32541, 32].

The SIC codes for Youtheory are [28, 283].

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