MotivIndex Inc. Information

MotivIndex Inc. is a big data social sciences research company that has created and pioneering the application of ethnographic research at a BIG DATA scale. Since its inception in 2015, MotivIndex has helped numerous Fortune 500 companies improve their product development and innovation efforts by tapping into and quantifying consumer culture in a way that has never been possible before. In 2018, MotivIndex launched its first SaaS product called MotivBase.com. MotivBase is the world’s first comprehensive search engine for consumer insight. Powered by a Natural Language Processing algorithm that performs a social sciences analysis (ethnographic) on millions and millions of consumer interactions online, MotivBase instantly delivers the socio-demographics, the dominant attitudes, motivations, values, and fears that drive consumers in the context of the search topic, and how mature and prevalent the trend is in the market.