ModeEsty Information

Phase 1: Eriko Grill just wanted to share her new vision, ModeEsty, bringing back her old dream to create a new line of clothing, promoting "modesty" back to our societies & fashion industries, and the consumers' buying power to make a difference in the world! News Flash, May 1, 2009 ModeEsty has established a partnership with edunLIVE clothing line to pursue its vision and mission that are matched with the mission of edunLIVE, bringing sustainable employment to sub-Saharan Africa. edunLIVE (created by Ali Hewson and Bono) "edunLIVE is a new line of t-shirts created for merchandising purposes. Headquartered in Ireland, it is the sub-brand of EDUN – the socially conscious clothing company launched in the Spring of 2005 by Ali Hewson and Bono with New York clothing designer Rogan Gregory. The edunLIVE’s mission is to drive sustainable employment in sub-Saharan Africa through high-volume sales. From the African cotton we source, to the spinning and knitting process, all the way to the manufacturer, edunLIVE t-shirts are 100% African - or as we like to say, “grower-to-sewer” African. This is a very special and unique position as very few, if any, businesses are doing the same." "edunLIVE appeals to a wide market through high-volume business- to-business sales of a simple product that everyone loves - the basic t-shirt. It is a for-profit business that wishes to promote trade - not aid - to the developing world. edunLIVE aims to put forth a business model that is a proof of concept to other companies. In other words, we want to demonstrate that you can do business (and do it very well) with developing countries like those in sub-Saharan Africa. It is our hope that others will replicate the edunLIVE business model and grow the trade and employment opportunities available in these impoverished regions."