Memzy Information

What is the most effective kind of content? The convincing kind, the kind that influences others' decisions. But how do you create convincing content? The answer is simple, yet complex: influencing others' memory. Your audiences make decisions in your favor based on what they remember from your content, not on what they forget. A big problems in the field of memory and decision-making is that people forget most of the business content you share and they often experience decision-fatigue. Whether you deliver presentations, status updates, reports, or hold meetings or conversations, research confirms that audiences forget 90% of that content after 2 days. To exacerbate the problem, the little they remember is random. In addition, after being exposed to too many choices, which is the bane of modern society, the brain becomes fatigued and either chooses impulsively or not at all. So how can your audiences act on what you say if they only remember 10% of it? How do you even know which tenth they remember? Memzy is a company that uses brain science to transform messages and presentations so they are memorable and influence decisions. We do this in two ways: 1) We help you create a message or presentation using brain science principles; and/or 2) We teach you how to do it yourself, during brain science workshops. During these sessions, participants learn how brain science guidelines related to attention, memory, and decision-making must work together for persuasive delivery. Customers from various fields are using our services and benefiting from: *More collaborative and effective content because your their own audiences stay engaged and retain what’s important. *More scheduled C-level and executive presentations and events because content becomes thought-provoking and motivating. *Shorter sales cycles because audiences remember and act on the essential part of a message.