MacInnis Marketing Information

We believe there is a better way to market your business. It is all about humanising service. There is nothing more important than the way we feel. Understanding a person’s point of view, their feelings is an incredibly valuable asset. Marketing that creates a relationship between a customer, employee and company that is more than the service itself. It is based on values and a strategic design service to make each party feel heard appreciated and valued. The traditional approach by many marketing agencies and consultants is to push, self orientated content. This totally goes against our philosophy of being customer centric.Today, where buyers prefer a web-based self-selection, educational and peer-communication approach, that traditional strategy doesn’t work. Why? Because buyers want to control how they consume information, getting answers from sources they trust. Today’s buyer requires a new marketing approach that uses different tools. This customer centric approach to marketing is often just lip- service, but I put in place a process to create a customer centric approach that everyone in the organisation can embrace. If all things are equal between you and your competitor what makes you the better alternative? I believe it is the way you made them feel. More and more customers are looking for the why and the how of your service. This is where I focus my strategic approach so you can create a brand that your customers and employees will love.