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Giift is now Xoxoday Gift Management Asia Pte. Ltd. (Giift) drives the largest and most progressive global loyalty marketplace – a gateway to a new reality in loyalty. As industry influencers in transforming the perceived value of a loyalty currency, we’ve shaped market-first possibilities, including a worldwide network and loyalty market exchange, among others. It’s about reinventing the loyalty journey with convergence, integration, and transparency. The Giift marketplace is a network where loyalty programs and customers from anywhere worldwide primarily converge, interact, and engage. It goes beyond coalition within this sector. Harnessing the intelligence of technology, we have created a new industry segment, unifying the loyalty market, standardizing it, and thus redefining it. Our network, Giift Exchange Marketplace, stimulates interaction between programs and members, where any points, miles, and gift cards can be exchanged for other programs globally. Our lead solution in integrating mobile payment technology with a single loyalty point technology takes forward our pervasiveness. Our end-to-end loyalty technology shapes this hybrid and robust offering, bringing global scalability, simplicity, and seamlessness. Today, almost every industry sector, including Hospitality, F&B, Airlines, Insurance, Retail, Banking, Payments, and more, features on Giift Exchange. We serve the multi-faceted loyalty industry across three main functions, including Loyalty Issuance, Loyalty Exchange, and Loyalty Payment. With a beginning in 2014, Giift today reaches 50k+ programs across 55+ countries and over 100m users. With our headquarters in Singapore, we have opened additional offices in New York, London, Singapore, Wuhan, Nairobi, Dubai, Jakarta, New Delhi, and Colombo. Staying true to our pioneering ideology, Giift is continuously setting new benchmarks for the industry.

Giift Questions

The Giift annual revenue was $77.5 million in 2026.

Laurent Xatart is the Co-Founder and CEO of Giift.

249 people are employed at Giift.

The NAICS codes for Giift are [541, 523, 54, 52, 52392, 5239, 523920].

The SIC codes for Giift are [73, 62, 737, 628].

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