Excelerate leads complex business transformations through a single accountable role: the Transformation Architect™. Most transformations aren't one initiative. They're a dozen at once, each with its own owner and its own pace, and nobody holding the whole picture. A Transformation Architect does. We lead across strategy, operations, technology and the people who have to absorb the change — setting priorities, setting the pace, and owning the outcome rather than the task list. We work at two altitudes: high enough to steer the direction, deep enough that the guidance holds. Most people who can set direction have never had to carry it through delivery, and most people deep enough to deliver can't set the direction. We do both. That accountability extends to how we price. Excelerate works on a fixed fee tied to a defined scope and outcome, not an hourly rate. When a transformation takes longer than planned, that's ours to absorb rather than yours to pay for. Hourly billing pays a consultant more the longer the work runs. A fixed fee pays us to finish. Our three service areas: • Customer-Centric Growth & Organizational Enablement — market opportunity, and the organization to execute on it • Data Connectivity & Intelligence — governed, decision-ready data and AI readiness • Process & Digital Acceleration — process redesign that holds after go-live Change Management and Facilitation run through all three as Transformation Support. We work primarily across five industries: MedTech and medical devices, retail and CPG, sporting goods and apparel, software and technology, and financial services and insurance. Excelerate was founded in 2016 by Nilay Thakkar and Jana De Anda. We are 40 consultants, with offices in San Diego, California and Portland, Oregon, and more than 360 engagements delivered. Go Faster. Smarter.
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The Excelerate annual revenue was $13.9 million in 2026.
Jana de Anda is the CEO and Co-Founder of Excelerate.
34 people are employed at Excelerate.
Excelerate is based in San Diego, California.
The NAICS codes for Excelerate are [54, 541].
The SIC codes for Excelerate are [73, 874, 87].