Evenly Distributed Information

I'm Adam Thomas, founder and lead coach at Evenly Distributed. I work with founders, creators, and career generalists - people managing several serious professional and personal interests at once - who want a clear, workable plan for how it all fits together, rather than advice to pick just one path. I've spent 700+ hours coaching people living exactly this kind of life, both 1:1 and through small-group cohorts like The Non-Linear Lab, a four-week programme combining live coaching, personal feedback, and a written action plan for the year ahead. Before coaching, I was Chief Product Officer at Storyful (acquired by News Corp), Director of the European Journalism Centre, and held roles at Sourcefabric and transmediale. Along the way, I raised over $30m in funding and distributed more than $15m in grants to journalism and media organisations. I also write Theory of Change, a fortnightly newsletter on building a non-linear life, read by 1,000+ subscribers in 60+ countries, and run a YouTube channel on the same theme.