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It starts with Common Prosperity, creating a platform for those struggling to make ends meet, standing side-by-side with the poor, hearing the financially muted, and, recognizing collaboration where others see profit centres. Governments and big business alone cannot solve the problems of poverty, inequality, and hunger; nor are charity and aid enough to transform the lives of the world population’s bottom 66% living in poverty. Instead of fighting or trying to tackle these challenges; Common Prosperity is a third way that seeks to build congruence among the affected people; thus, using the power of their daily living expenditure to bridge the gap between the efficiency and scale of market-based approaches and the social impact of people taking responsibility for their well-being.

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Tony Lebese is the Co-Founder and Custodian of EESUp.

1 people are employed at EESUp.

EESUp is based in Johannesburg, Gauteng.

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