BAT Logic Information

BAT Logic is an Australian sports company enjoying a global reach through its work with leading sports teams and organizations in Olympic and professional arenas. Rowing is BAT Logic's main sport but we also have experience working across elite cycling, running, football and in performance testing environments. BAT Logic Rowing exists to bring a focussed set of products and services to the rowing community. We’re not like any other rowing company you’ve seen because we focus on the requirements of the human body to perform the rowing action, we invent the solution and we bring it to you. The result is performance and injury management solutions which have a clear focus, are innovative in themselves and which are backed up by the best minds in the business. The name BAT itself is an acronym inspired by the Latin for “superior understanding of the body”. Our values are based on excellence in people, a focus on performance and being excited about possibility and performance. From an idea planted 5 years ago, in 2012 the ShoePlate Pro was used by crews that won 4 Gold and 3 Silver medals at the London Olympic Games.