Enhance Group Information

As the FMCG and Retail Business cluster of the WJ Towell Group, Enhance is the leading provider of Brand Distribution and Retail Management Solutions in Oman with expanding management responsibilities in other GCC Markets. Enhance Group, Oman comprises of 4 companies – Enhance Oman ( Matrah Cold Stores LLC ), Fairtrade LLC, Majan Distribution Company, and CSTC. In Oman, Enhance Group provides Distribution and Sales Management Solutions for global, international, and regional brands such as Reckitt, Kenvue, L'Oreal, California Garden, Afia, Kraft Heinz, Mars-Wrigley’s, Ulker, Bahlsen, Nestle, Unilever, Weetabix, Al Rifai, Ooredoo, NAPCO, Al Safi Danone, SC Johnson, Energizer, NFIC, and many others. The Enhance retail operations manage the majority of Al Maha forecourt convenience stores and our Supermarket stores named Noor Shopping and convenience stores named Noor Express shops present across the Sultanate of Oman. Enhance Group, Oman is present in all categories and services all distribution channels including hotels and ships through the Food Service Division making Enhance the largest FMCG distributor in the Sultanate. Enhance Group also operates in UAE in the Manufacturing and Distribution business as Enhance UAE and Gulf seafood.