WP Lavori in Corso was born in 1982 from an idea by Cristina and Giuseppe Calori of offering a new aesthetic model based on a selection of clothes with a strong identity and high quality. The art of selecting avant-garde products and creating a perfect mix, has decreed WP as a company able to influence the way to live fashion. The distribution of iconic brands that has determined the success of WP over the years includes Desert Sons, Vans, Woolrich, Barbour, Paraboot, Columbia, Filson, Kiehls, Nautica, Eagle, Hanes, Spiewak, Barena, Avon Celli and many others. The first WP concept store opened in Bologna in 1985. It is a unique location for experiencing a clothing style that escapes widestream tastes and enhances authenticity and originality. Everything is studied in detail from the selection of brands to the interior design. In addition to the WP retail network that has 8 stores, WP manages the Barbour and Baracuta mono-brand stores in Italy. WP can rely on a network of showrooms and an excellent system of wholesale stores, assuring the best positioning worldwide. Today the WP portfolio includes around thirty brands. Among these brands are Barbour, Blundstone, Palladium, Deus ex Machina and C.T. Plage which are exclusively distributed in Italy, whilst Baracuta and B.D. Baggies are WP owned brands that are sold all over the world. In addition, the company proposes research brands such as Beams, Nanamica and Goldwin. In 2016, WP acquired the Woolrich brand that if had distributed for 32 years and for which it bought the licence for design and production in 1998. From then on, a series of investments started until WP sold its Woolrich holding two years later. Today, WP Lavori in Corso keeps screening avant-garde proposals. This is testified by several collaborations with designers and artists, some names among the many are Filippo Scozzari, Massimo Iosa Ghini, Patrick Tuttofuoco, Jacopo Benassi, Carl Jason Pidlaoan and Fabio Novembre.
View Top Employees from WP Lavori in CorsoWebsite | https://wpstore.com/ |
Revenue | $10 million |
Employees | 181 (125 on RocketReach) |
Founded | 1982 |
Address | 59-5 Via Dell'arcoveggio, Bologna, Emilia-Romagna 40129, IT |
Phone | +39 051 416 1411 |
Technologies |
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Industry | Retail Apparel and Fashion, Apparel & Accessories Retail, Distribution, Retail, Design, Marketing and Comunication, Product Development |
Web Rank | 3 Million |
Keywords | Fashion Retailer, Luxury Fashion, Unique Shopping Experience |
Competitors | Blundstone Australia, Caulfeild Apparel Group, John Smedley Ltd, Pilgrim Surf + Supply, Slowear |
NAICS | NAICS Code 42432 Companies, NAICS Code 424 Companies, NAICS Code 42 Companies, NAICS Code 4243 Companies |
Looking for a particular WP Lavori in Corso employee's phone or email?
The WP Lavori in Corso annual revenue was $10 million in 2024.
Aga Abramowicz is the Head of Marketing and E-Commerce of WP Lavori in Corso.
125 people are employed at WP Lavori in Corso.
WP Lavori in Corso is based in Bologna, Emilia-Romagna.
The NAICS codes for WP Lavori in Corso are [42432, 424, 42, 4243].