Word of Mouth Marketing Book Information

Word of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz Foreword by Seth Godin, Afterword by Guy Kawasaki Master word of mouth marketing with this fun, practical, hands-on guide. Learn how the most profitable companies get their best customers for free through the power of word of mouth. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Find out what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner -- and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion -- and why some multi-million-dollar advertising campaigns fail to get noticed.