Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory’s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser's campaign run against unsuitable videos, such as children’s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just ‘set it and forget it’ when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
View Top Employees from Channel FactoryWebsite | https://channelfactory.com/ |
Revenue | $63 million |
Funding | $350000 |
Employees | 452 (313 on RocketReach) |
Founded | 2010 |
Address | 17700 Castleton St. Suite 406, City of Industry, California 91748, US |
Phone | (626) 589-6529 |
Industry | Advertising, Advertising Services, Advertising & Marketing, YouTube, Business Services, Sales and Marketing, Targeting, SaaS, Marketing, Software, Media, Video, Media and Entertainment, Influencers- Content Creators, Video Streaming, Online Native Video, Content and Publishing, Original Branded Content |
Web Rank | 6 Million |
Keywords | Channel Factory, Non Skippable Ads Benefits, Youtube Analytics |
Competitors | Brandzooka, FameBit, Unruly, ViralGains, indaHash |
SIC | SIC Code 737 Companies, SIC Code 73 Companies |
NAICS | NAICS Code 5418 Companies, NAICS Code 54161 Companies, NAICS Code 5416 Companies, NAICS Code 541 Companies, NAICS Code 541810 Companies, NAICS Code 541613 Companies, NAICS Code 54181 Companies, NAICS Code 54 Companies |
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The Channel Factory annual revenue was $63 million in 2024.
Mattias Spetz is the President Global of Channel Factory.
313 people are employed at Channel Factory.
Channel Factory is based in City of Industry, California.
The NAICS codes for Channel Factory are [5418, 54161, 5416, 541, 541810, 541613, 54181, 54].
The SIC codes for Channel Factory are [737, 73].