Decision Lab Information

Decision Lab is the outcome of a successful management buyout from Epinion. The mission is to deliver agile, connected and decision focused market research. Brands in Asia are experiencing disruption as consumers adopt new technologies and interact with products and campaigns in new ways. We work with progressive clients who understand the need for digital fluidity and share our interest in modern consumers in Asia. Brands who understand the need to make decisions faster and in a different continuum than before, as today’s consumers adopt new technologies and interact with products and campaigns in new ways. Decision Lab helps clients by delivering the best possible basis for decision making within three levels: 1. Consumer understanding 2. Strategy and planning 3. Marketing execution The services all have a focus on delivering speed and flexibility by connecting brands seamlessly to consumers. This is powered by our three main ingredients: 1. The largest Online Community for research in Southeast Asia 2. Partnerships with leading technology providers in the industry 3. An international team of Decision Consultants with the flexibility to design studies and apply the right tools