Founded in 1917, the Data & Marketing Association (DMA) is the community that champions deeper consumer engagement and business value through the innovative and responsible use of data-driven marketing. DMA’s membership is made up of today’s leading tech and data innovators, brand marketers, agencies, service providers and media companies. By representing the entire marketing ecosystem – from demand side to supply side – DMA is uniquely positioned to bring win/win solutions to the market and ensure that innovative and disruptive marketing technology and techniques can be quickly applied for ROI. DMA advances the data-driven marketing industry and serves its members through four principal pillars of leadership: advocating for marketers’ ability to responsibly gather and refine detailed data to identify and fulfill customer needs and interests; innovating to bring solutions forward to the data & marketing ecosystem’s most vexing challenges; educating today’s members of the data & marketing ecosystem to grow and lead marketing organizations in the ever-increasing omnichannel world; and connecting industry participants to stay current, learn best practices and gain access to emerging solutions through &THEN – the largest global event for data-driven marketing – and DMA’s portfolio of other live events.
View Top Employees from DMAWebsite | http://www.thedma.org |
Revenue | $21 million |
Employees | 363 (271 on RocketReach) |
Founded | 1917 |
Phone | (202) 955-5030 |
Fax | (202) 955-0085 |
Technologies |
JavaScript,
HTML,
Twitter
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Industry | Social Media Marketing, Marketing and Advertising, Membership Organizations, Advertising, Education, Data-Driven Marketing, Organizations, Sales and Marketing, Email Marketing, Association, Database Marketing, Teleservices, Marketing, Professional Networking, Advocacy, Community and Lifestyle, Events, Professional Services, Research, Direct Marketing, Corporate and Social Responsibility,, Self-Regulation, Networking, Research, and More. |
Keywords | Data Driven Marketing, Omnichannel Marketing, Consumer Engagement, Marketing Technology |
Competitors | ACA International, the Association of Credit and Collection Professionals, Association of National Advertisers, IAAPA, IHRSA, Investment Company Institute |
SIC | SIC Code 86 Companies, SIC Code 861 Companies |
NAICS | NAICS Code 81391 Companies, NAICS Code 813910 Companies, NAICS Code 813 Companies, NAICS Code 81 Companies, NAICS Code 8139 Companies |
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The DMA annual revenue was $21 million in 2024.
John Greco is the President and Chief Executive Officer of DMA.
271 people are employed at DMA.
DMA is based in New York, New York.
The NAICS codes for DMA are [81391, 813910, 813, 81, 8139].
The SIC codes for DMA are [86, 861].