Defy Appliances is a South African white goods manufacturing company and is the largest manufacturer and distributor of major domestic appliances in southern Africa.[1] The company manufactures and develops a range of large appliances from gas stoves, refrigerators, washing machines and tumble dryers to continuous clean ovens and convection ovens. Defy Appliances was founded in the 1920s and manufactured its first product -electric stoves- in 1932. In July 2011 the company was bought by Turkish based Arçelik for US$324-million as part of its plan to expand into emerging markets in Africa. Join our online community: Facebook: www.facebook.com/DefySouthAfrica/ Twitter: www.twitter.com/Defy_SA Instagram: @DefySA
View Top Employees from Defy Appliances| Website | http://www.defy.co.za |
| Revenue | $513 million |
| Employees | 1,089 (675 on RocketReach) |
| Founded | 1920 |
| Address | 135 Teakwood Rd, Durban South, KwaZulu-Natal 4052, ZA |
| Phone | +27 86 100 3339 |
| Fax | +27 31 460 9800 |
| Technologies |
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| Industry | Manufacturing, Appliances, Household Appliances, Consumer Goods, Distributors/Wholesale |
| Keywords | Home Appliances, Refrigerator, Washing Machine, Gas, White Goods, Kitchen |
| SIC | SIC Code 36 Companies, SIC Code 363 Companies |
| NAICS | NAICS Code 335 Companies, NAICS Code 33522 Companies, NAICS Code 33 Companies, NAICS Code 3352 Companies |
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Defy Appliances Questions
The Defy Appliances annual revenue was $513 million in 2024.
Mustafa Soylu is the Chief Executive Officer and Regional Director, Sub-Sahara of Defy Appliances.
675 people are employed at Defy Appliances.
Defy Appliances is based in Durban South, KwaZulu-Natal.
The NAICS codes for Defy Appliances are [335, 33522, 33, 3352].
The SIC codes for Defy Appliances are [36, 363].
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