602 Communications Information

Most of us believe we’re pretty good at making solid financial decisions, but new brain research shows that irrational emotions play more of a role than most of us realize. At 602 Communications we use neuroscience testing to identify the specific behaviors that signal a bad business choice is likely. We uncover the vulnerable situations when financial professionals and everyday people are most susceptible to impulsive decision-making. Then, we help our clients build internal systems that increase efficiency and effectiveness. Using the latest brain science insights, we show our clients how to drive better decision-making and customer messaging that connects on a deep emotional level. We show teams how to drive new business and increase revenue.