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In 1981, John Sortino was playing with his son Graham and his collection of teddy bears. Surprised to see that every one of his son’s bears was foreign made, Sortino was inspired to bring this American tradition back to its roots. Sortino handcrafted his first bears in his wife’s sewing room and by 1983, he began to sell his bears from a peddler’s cart at an open-air market in Burlington, VT. It took a year to sell through his first 200 bears. One day, a tourist visiting Burlington asked for a bear to be mailed to her home. This gave Sortino the idea to package a teddy bear and add delivery service. The Bear-Gram® concept was born. Shortly before Valentine’s Day in 1990, the Company took this concept to NYC. Advertisements featuring well-known local radio personalities endorsing Bear-Gram gifts were placed on Z-100. Calls flooded the Company’s three telephone lines and within the first two days, the Company reached its sales goal for the entire year! In 1992 Inc. Magazine recognized The Vermont Teddy Bear Co. as the 80th fastest growing private Company in the US. By 1993 the Company ranked 58th. In 1995, The Company moved into its new, 60,000 square foot home situated on 57 acres in Vermont’s picturesque Champlain Valley. Today, more than 150,000 people a year visit the Vermont Teddy Bear Co. to find out how teddy bears are made. The Company now handcrafts more than 150,000 Bears for its Bear-Gram gift delivery service and employs 162 year round staff.

View Top Employees from Vermont Teddy Bear Company
Revenue $49 million
Funding $1 million
Employees 133 (133 on RocketReach)
Founded 1981
Address 6655 Shelburne Rd, Shelburne, Vermont 05482, US
Phone (802) 985-3001
Fax (802) 985-1304
JavaScript, HTML, PHP +44 more (view full list)
Category Toys & Games, Manufacturing, Retail, Flowers, Gifts & Specialty
Web Rank 688598
Web Visits 59940
Keywords vermont teddy bear, vermont teddy bear article, teddy bear, teddy pear wear, bear stuff lovers, police teddy bear, best teddy bear for woman, vermont build a bear, designer teddy bear, best teddy bear
SIC 39, 59
NAICS 452, 45, 45299, 4529

Vermont Teddy Bear Company Questions

The Vermont Teddy Bear Company annual revenue was $49 million in 2023.

Katie Langrock is the Senior Vice President Operations of Vermont Teddy Bear Company.

133 people are employed at Vermont Teddy Bear Company.

Vermont Teddy Bear Company is based in Shelburne, Vermont.

The NAICS codes for Vermont Teddy Bear Company are [452, 45, 45299, 4529].

The SIC codes for Vermont Teddy Bear Company are [39, 59].

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