eBooks

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You Don’t Have to Be Creepy in Order to Effectively Nurture Prospects

Nurturing Prospects: At What Point Do You Become a Stalker?

Thank you for downloading our eBook! 🙏 Congrats! You’ve taken the first step in creating ROI-driven lead nurturing campaigns without becoming a stalker. In this valuable eBook, you’ll learn everything you need to know about crafting personalized content, building buyer personas, and mastering the follow-up. You’ll also learn: Tips for the appropriate cadence The importance …

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Boost your lead generation with a brand story that increases conversions.

One-Up Your Nurture Sequences with Your Epic Brand Story (And Drive More Conversions)

Lead nurturing is all about deepening trust and developing solid relationships with potential customers. Brand storytelling can optimize your efforts and drive more conversions. Why? Since we lived in caves and hunted wooly mammoths, humans have used stories to build connections. Today’s email marketing strategies aren’t any different. 🦣📧   Almost two-thirds of consumers crave …

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Improve your sales strategy by focusing on team resiliency.

Hang In There, Baby: How to Build Resilience in Sales

💪 Adaptability creates better sales closing techniques. 💪 Sometimes, the best thing a salesperson can hear is “No.”  Essentially, failing can be one of the most positive experiences. But in order for sales teams to have better sales calls and an even better sales strategy, each rep needs one vital characteristic. Resilience.  Resilience in sales …

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Learning how to map the customer journey

You’ll Fail Without It: Mapping the Customer Journey

Every customer is on their own unique journey. As a customer-centric company, it’s your job to provide superior guidance, so they don’t get lost along the way. Creating a customer journey map helps you deeply understand every user experience touchpoint. These insights allow you to enhance the customer experience, help your brand develop a more …

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How to Unite Sales and Marketing to Generate More Leads

The Ultimate Guide to Uniting Sales and Marketing Goals without the Time-Sucking Meetings

Are Your Sales and Marketing Teams Out of Sync? 💃🏽🕺🏼 Bet you’ve heard this before: Sales thinks marketing isn’t generating enough qualified leads, while marketing doesn’t believe sales reps are fully taking advantage of their content’s full potential. It’s impossible to fully power profits without unifying sales and marketing. However, 31 hours are spent each …

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How Account-Based Selling and ABM Go Hand-in-Hand eBook

Better Together: How Account-Based Selling and ABM Go Hand-in-Hand

Turbocharge Sales With Account-Based Marketing and Account-Based Selling 🚀 Do you want to land bigger and better clients and drive more pipeline? When you use account-based marketing (ABM) strategies and account-based selling (ABS), you’ll be able to craft hyper-focused campaigns that don’t target multiple companies, but a single high-value account. According to ABM: State Of The …

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5 Biggest Sales Development Program Mistakes

5 Biggest Mistakes Sales Leaders Make with Their SDR Program

As a sales development leader, you’ve identified the right technology stack for your company and the right tools for your team. You’ve read all the books on sales development and have worked your way up the professional sales ladder. Now, it’s time to put what you’ve learned into practice.   Our informative sales development eBook—created …

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What Tinder Taught Me About Lead Scoring

What Using Tinder Taught Me about Lead Scoring and Qualifying

Qualify Your Leads Tinder-Style Dating apps, like Tinder, have revolutionized the way people fall in love. Now, it’s time for your business to make more prospects fall head over heels for your products and services. In this handy PDF, you’ll learn: Lead scoring vs. lead qualifying The importance of lead qualification Strategies for moving leads …

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