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Get ready for liftoff with RocketReach’s best tips, tricks, and tools

RocketReach can help you generate new sales leads during the holiday slow season.

Generate New Business and “Sleigh” the Holiday Sales Slump

While the holiday season is a lucrative time for retailers, it can be “elfin” slow for B2B brands. From Thanksgiving through Christmas, consumers are focused on one thing: crossing everybody off their gift-giving list. They’re not interested in hearing about your CRM’s comprehensive capabilities or your manufacturing organization’s swift production output processes. Customers are too …

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How To Use a SWOT Analysis To Increase Your Lead Generation

Give Your Lead Generation Techniques a Major Glow Up with a SWOT Analysis

People who are married to their two-by-two SWOT analysis squares should just stop here. If you feel your standard analysis of your company’s strengths, weaknesses, opportunities, and threats are working for you, there’s no point in reading further. However, if you’re like many other self-reflective marketing and sales leaders and me, you’ll realize your typical …

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Ensure your brand’s email targeting strategies stay compliant with CAN-SPAM and GDPR rules and regulations.

Don’t Be Captured Royalty: What Your Brand Needs To Know About Email Compliance

Have you ever received an email from a royal prince “beseeching” you to help free him from prison? The prince promises a generous reward for your efforts, to the tune of $150,000. All you need to do is share your bank account number to receive your reward. Much like the captured royalty scam emails from …

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Sales Prospecting Techniques

Is There a Crack in Your Sales Pipeline?

I can imagine you already rolling your eyes. You’re probably hearing the words “sales pipeline” in your dreams because it’s thrown around so much. However, it’s vital that as a sales professional, you don’t get complacent. “Pipeline” isn’t just a buzzword. It’s extremely significant to the efficiency of your sales management operations. When built, maintained, …

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